Among the many options available on the Web 2.0 tool I took the business option that offers one hundred fifty six really useful tools. I consider http://www.clickmeter.com to be an important option for entrepreneurs, especially those who their businesses are based on the web. Promoting a business is an essential part of the operation of any business and perhaps along with innovation the ones that allow it can steadily increase its market share. http://www.clickmeter.com was conceived to allow businesses to have more effective online marketing campaigns through a tracking process, actually, a tracking link, that the company interested can publish and post on the Internet in those place that are defined as the vital interest to be measured, like social networks, newsletters, blogs and so on.
This type of tool is a real support for the companies, but there is an important factor that seems to me the fundamental part at the moment when someone needs to take the decision whether use or not the system, and it is the clear option to verify the “real clicks” as it is usual in advertising campaigns. Many companies charge to their advertisers amounts resulting from fraudulent measurement of the hits or the clicks, as they are known.
The operation of the system is really simple to understand: each time someone clicks on the tracking link, the person will be redirected to the destination page that has been defined, although it is important to say that the process is an intern operation and the user will never know it; the remaining part of the process, the most important, of course, will be the compilation of the information that is essential for the user of the system: the place where the person who is sending the message is, the internet address where the information is being sent and much other information that the traditional systems like Google Analytics, AWstats and others normally don’t offer.
One of the most important features of this tool is the availability to measure diverse options of Web Marketing campaigns; it is possible to mention among the most common, E-mail advertising, Banner Ads, Blog Posts, Surveys, Auto-responder and Offline marketing like newspapers, magazines and fliers, but the available options exceed twenty. The results can also be shared with other people, when the user opts to create guest accounts that, of course, can be monitored if the main user considers it.
But besides all the marvelous features of this tool, the price is really accessible to all budgets, especially when the small businesses’ budget it is concerned. It is certainly a very functional tool that facilitates the control process to the entrepreneurs in regard their marketing costs.
Carlos, very interesting application- especially in the features it uses that go beyond Google Analytics. In that sense, this seems almost to act like a "widget". Do you know if a 3rd party is able to imbed your banner into their site? ie can the link be virally spread? That would be a very interesting ability. Regardless, I think its amazing how all of these technologies are inter-related. I was just guiding a classroom through Google Analytics Monday, and this will absolutely be part of my discussion in the future. I was working through the Business tools as well- you should check out Sliderocket. Its really amazing.
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